Top 5 Beauty Retail Apps in South America: Q4 2022 Performance

In Q4 2022, the top 5 beauty retail apps in South America showcased varied performance trends in terms of downloads and active user metrics. Data from Sensor Tower provides a comprehensive overview of these trends across a unified platform.

O Boticário saw a fluctuating trend in weekly downloads, beginning with a high of 318.9K in late September and decreasing to 128.9K by the end of December. Weekly active users experienced a peak of 5.6M in the week of November 21, before declining to 2.0M by the final week of the quarter.

Beleza na Web - Cosméticos had a more consistent increase in weekly downloads, peaking at 183.5K in the week of November 21. Active users also rose steadily, reaching 454.7K in the same week, before stabilizing around 334.8K towards the end of December.

Natura (Oficial) experienced a significant drop in weekly downloads, from 91.2K in late September to 32.7K by the end of December. Active users saw a similar trend, peaking at 607.1K in the week of November 21, and then decreasing to 441.5K by the end of the quarter.

Época Cosméticos: Loja Online showed variability in weekly downloads, starting at 61.4K and declining to 28.2K. Active users peaked at 320.8K in the week of November 21 and dropped to 190.5K by the end of December.

Representante Eudora maintained a relatively stable performance in weekly downloads, ranging from 18.2K in late September to 13.9K by the end of December. Active users remained steady throughout the quarter, hovering around 109.6K.

For more detailed insights and data, visit Sensor Tower.